geniale HONDA Accord werbund, link inside

7. Juni 2004

bitte zuerst lesen:

Takes a couple of minutes to watch a clever commercial ...BUT DO READ THIS
FIRST BEFORE YOU CLICK ON THE LINK.
There are no computer graphics or digital tricks in the film. Everything you
see really happened in real time exactly as
you see it. The film took 606 takes. On the first 605 takes, something,
usually very minor, didn't work. They would then have to set the whole thing
up again. The film cost six million dollars and took three months to
complete, including a full engineering sequence.
In addition, it's two minutes long so every time Honda airs the film on
British television, they're shelling out enough dough to keep any one of us
in clover for a lifetime. However, it is fast becoming the most downloaded
advertisement in Internet history. Honda executives figure the ad will soon
pay for itself simply in "free" viewings. (Honda isn't paying a dime to have
you watch this commercial!).
When the ad was pitched to senior executives, they signed off on it
immediately without any hesitation-including the costs. There are six and
only six handmade Accords in the world. To the horror of Honda engineers,
the filmmakers disassembled two of them to make the film. Everything you see
in the film (aside from the walls, floor, ramp, and complete Honda Accord)
are parts from those two cars. When the ad was shown to Honda executives,
they liked it and commented on how amazing computer graphics have gotten.
They fell off their chairs when they found out it was for real.

The commercial will take a little time to load so be patient....