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Neues Buch: Geschaeftsphilosophie nach Enzo Ferrari


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Business Philosophy according to Enzo Ferrari – from motorsports to business

Born 1898 in the Northern-Italian city of Modena, Enzo Ferrari lived his dream and founded the world’s most famous sports car manufacturer. This book analyzes how he achieved his goal or in other words, if leadership theories, emotional intelligence, business ethics, client orientation and sustainability are really modern concepts or they already existed in the beginning of the last century.

Taking off the Commendatore’s sunglasses, this essay presents him as a surprisingly modern leader, who, conscious or not, acted conform the latest business and leadership models, confirmed by key decisions of his company, including the racing-team.

Hereby the book not only uses racing decisions and car development as examples, including many photos, but sets them in relation to business philosophy.

Available as book and ebook: http://ethicsplayground.wordpress.com/business-philosophy-according-to-enzo-ferrari/

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