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in line with the wishes of the " enthusiastic gentleman drivers and wealthy sports car collectors " who make up the core target group.
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This kind of client discription always amuses me. Let's all pull out our dueling pistols and see who is the greatest enthusiastic gentleman driver of all! The best man gets lady Rebecca's hand in marriage and twelve shillings.
The "722" is a marketing ploy obviously, but Schnuse is correct. Honoring tradition and the triumphs of the past is a very good excuse.